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In this video, Steve Jobs explains why they bought a mobile ad network. That’s interesting in and of itself, but there was something about his use of the word “emotion” that made me jot this down…
Wouldn’t it be great if mobile ads didn’t take you out of the app but rather took over the screen, gave you this great experience of an interactive ad, but also combining the emotion of television with video, and any time you wanted, you could hit a little button takes you right back where you left off in the app.
After hearing that, you can clearly see how emotion is such an important piece of their advertising and videos. Made me start looking for emotion in MailChimp’s own videos and advertising. And apps. And emails. And blog posts. And billboards.